"Linking Creativity and Responsibility."
This is the mission that has driven me since I launched @et.paris in May 2019.
Tomorrow's fashion must be responsible. But for it to be really, for it to reach as many people as possible, it must above all remain desirable, modern, connected to our present desires (Tweed, pastel, flash, glitter...?).
Put creativity and responsibility on the same plane, that's the challenge I set myself, for each new Collection.
When I design a new piece, I spend a lot of time on detail. THE detail, the one that transforms a lamba sweater into an @et.paris sweater, the classic blouse into the @et.paris blouse... I make these details in exceptional materials, that I find at Haute Couture suppliers. They are the ones who give strength and originality to each of the pieces, and make them real fashion pieces.
Today, @et.paris , through its production model, is a committed and responsible brand. And it'shis Haute Couture Touch, which gives real added value to each of your pieces, a Touch thatyou won't see elsewhere.
Today, @et.paris , through its production model, is a committed and responsible brand. And it'shis Haute Couture Touch, which gives real added value to each of your pieces, a Touch thatyou won't see elsewhere.
What next? To offer you ever more Couture materials, always more desirable... while preciously preserving the production model that I have put in place over the past 2 years : pre-orders, made with independent seamstresses and French workshops, in which I can go easily, and with whom I have established a real relationship of friendship and trust.
